ed muses upon


LinkedIn Quiz: How Well Do You Know LinkedIn?

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I did a quick search to see if there are any blogs that offer a quiz to see how well you know LinkedIn and didn’t see any on page 1 of my Google search results. That seems odd.

There are a ton of blogs about LinkedIn: how to use it for recruiters, how to use it for job seekers, how to use it for networking. But there aren’t a lot of search results for LinkedIn quizzes that assess a reader’s knowledge of this great professional networking tool. Given that dearth, it appears there’s a real need for something like this.

So I present my LinkedIn Quiz: How Well Do You Know LinkedIn! There are 10 questions, with answers to follow. Ready?


  1. What is the benefit of a 100% complete profile?
  1. Once you have created a LinkedIn profile, what URL should you send people to ensure the greatest likelihood of their seeing it?
  1. Is there anything you can do to make that link easier for people to remember and if so, what?
  1. Apart from the LinkedIn Applications, what is the only update you can make to your profile that will have a date stamp?
  1. LinkedIn recognizes 4 degrees of separation from other LinkedIn members. What are they, and how are they distinguished?
  1. There is a part of your LinkedIn profile that will appear anywhere your name does on LinkedIn, along with your profile picture. What is it?
  1. Is it possible to have more than one e-mail address associated with a LinkedIn profile?
  1. There are 3 LinkedIn Applications that will allow a user to share content with other LinkedIn members. What are they?
  1. From viewing a LinkedIn user’s profile, what clues are there to the size of that member’s LinkedIn network if they have more than 500 connections?
  1. When sending another LinkedIn member an invitation to connect, you are required to identify the basis for sending that invitation: classmate, colleague, friend, group, etc. What is the relevance of this requirement after you have sent that invitation?


Once you have answered all questions, scroll down for the answers.




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When you are ready, please scroll down for the answers.





  1. A 100% complete profile will appear higher in search results than a profile that is less than 100% complete. This is of considerable relevance to certain types of LinkedIn users, particularly job seekers, whether active or passive candidates.
  1. You should provide your public profile URL, which is visible if you go to Profile|View Profile. In the summary box, the last field is labeled Public Profile. The link that follows is what you want.
  1. When you go to Profile|View Profile, at the bottom of the summary box, you should see a link that begins http://www.linkedin.com/xx/… as described in answer 2, above. The xx is a 2 letter code identifying the primary language for our profile and what follows is one of 2 things: either a) an auto-generated number created by LinkedIn when you create your profile, or b) whatever you customized it to say by going to Profile|Edit Profile.
  1. Apart from LinkedIn Applications, the only update you can make to your profile that will have a date stamp is to make a status update. Once a status update is posted, LinkedIn posts a “freshness” date on it, with how long ago that status was posted. After one week, that date expires, as does the status update.
  1. LinkedIn recognizes 4 degrees of connectedness: 1st represents another LinkedIn member with whom an invitation to connect was sent & accepted; 2nd represents another LinkedIn member who has done that with another person with whom you too have done this; 3rd represents yet another step removed; and Group is another LinkedIn member who has no other degree of connectedness to you but shares membership in one or more groups.
  1. The part of your LinkedIn profile that appears everywhere your name does on the site is called your headline. It is a 180 character description that you can fill in any way you like. Because it goes everywhere your profile picture and name go on LinkedIn, I find it helpful to conceive of it as a billboard.
  1. Not only is it possible, but recommended, especially if your e-mail address is employer-provided. This can be addressed by going to the Settings page and adding one or more alternate e-mail addresses. This will also help ensure that when other LinkedIn members send an invitation to connect to that e-mail address, you can accept the invitation.
  1. The three LinkedIn Applications are Box.net, Google Presentation and SlideShare, all of which will allow you to upload and share content. Box.net allows your 1st degree connections to download such files, while both Google Presentation and SlideShare will display any such content on your full (but not public) profile.
  1. This is a trick question: no. LinkedIn only indicates that such users have 500+ connections. Users who are LIONs (LinkedIn Open Networkers) sometimes will indicate in their user name or profiles the size of their network but absent that, there is no way of knowing how much more than 500 connections any given LinkedIn user’s network is, whether 501 or 30,000, which is the maximum number of connections may now have. A handful of users have more: these individuals grew their networks to such a size before the maximum was implemented several years ago.
  1. The reason for connecting becomes what is known as a tag, a descriptive label used to help organize those in your network. If you go to Connections|My Contacts, you should see all of your connections running vertically down the left. You will also see several groupings: Classmates, Colleagues, Friends, etc. This is what LinkedIn does when an invitation has been accepted, irrespective of who sent the invitation and who the recipient was: it uses the reason and groups it by this tag. An under-recognized feature of LinkedIn is the ability to add custom tags to help organize one’s network.



So let’s gauge your performance on the quiz:

10        Guru: you know LinkedIn well enough to teach a master a thing or three

8-9       Master: other than a few obscure features, you know this tool and have done a lot with it

6-7       Power user: you’ve used LinkedIn to do a lot already

4-5       Experienced user: you probably haven’t had the opportunity to explore some of its more advanced features.

2-3       Average user: you know the fundamentals of LinkedIn

0-1       Neophyte: a whole world of LinkedIn awaits you


Staying Focused: LinkedIn, Your Second-Best Friend


Image via Wikipedia

Anyone who has heard me talk about it, and especially those who are connected with me on LinkedIn, know that I am big fan of LinkedIn. I’m a fan for several reasons, not the least of which is because I think it’s clear that LinkedIn is a job seeker’s second best friend.

Any job seeker’s best friend is him or her self: nobody will ever be better positioned to advocate for why you are the best candidate for an opportunity. But as far as tools go for propagating your personal brand and your unique value proposition as a candidate, you cannot beat LinkedIn. And I say this for several reasons.


We know that networking is how 70% of positions are filled, courtesy of the federal Bureau of Labor Statistics JOLTS report. LinkedIn offers an incredible wealth of opportunities to network professionally, which empowers job seekers to get maximum return on investment (ROI) for staying in touch with professional contacts.

But far beyond merely keeping the lines of communication with existing connections, LinkedIn users can prospect new connections. In group discussions, job seekers can raise their visibility among thought leaders and prospective hiring managers. By adding value in this way, a job seeker can win mindshare from professional peers. I’ve received and sent invitations to connect from others solely on the basis of contributions to groups in which I am active.

Personal Branding

Although the networking opportunities in LinkedIn are of obvious relevance to a job seeker, the prospect of establishing and controlling one’s personal brand is less obvious—but potentially more important. A lot of people have been talking about personal branding in the past year: Google shows 7.8 million hits on that search phrase.

Personal branding is simple: it is a job seeker’s unique value proposition: a combination of experience, training, skills and aptitudes no one else has. Identifying your unique value proposition can be a challenge, but pays great dividends. It provides a theme for elevator speeches, LinkedIn summaries and any other content a candidate develops to raise his or her visibility. And the best way to leverage your unique value proposition on LinkedIn is to incorporate it in your LinkedIn headline.

The headline always appears with your name anytime your name appears on LinkedIn, a fantastic branding opportunity! I’ve seen a lot of profiles in the years I have used LinkedIn. Many job seekers have as their headline, “[industry/job function] professional”. But in a job market like this, the odds of someone having an identical headline are quite high—the very opposite of a unique value proposition.


LinkedIn offers a wealth of applications: pieces of software that each LinkedIn user can choose to incorporate into their profile. Several are of very broad utility: Box.net allows users to share electronic files with others connected with him or her. This is a superb place to house your market plan, so your connections are better empowered to act as advocates for you. This is a far better solution than sharing your résumé, which will almost necessarily be at odds with the experience listed in your profile if you are following the job search best practice of customizing your résumé for each position.

Other applications have a more targeted appeal: the SAP Community Bio and Creative Portfolio Display are only relevant to certain professionals—but for them, may be of considerable significance.


At the end of the day, investing the time to learn where LinkedIn empowers your job search most will help you stay focused on the big picture: landing your next opportunity.

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